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How Warner Bros. is licensing and publishing Batman: Arkham Asylum
By now you probably know the basic details about “Batman: Arkham Asylum,” the new game coming out next year in which the Caped Crusader has to fight his way out of the home for the criminally insane where most of his infamous villains are incarcerated (if you haven’t heard, check it out here or here).
Beyond the game deatails, though, there’s an intricately convoluted business relationship. According to the release, Warner Bros. Interactive Entertainment and Eidos cialis pille will “co-publish Batman: Arkham Asylum in North America,” while “Eidos Interactive will publish the game in all other territories.”
So what does that mean? Well, Warner Bros. has licensed Batman to Eidos. So it’s the British publisher that is completely funding and overseeing all the development at RockSteady Studios. In that sense, it’s just like Warner Bros. licensing to EA or Activision or whoever else. As with those deals, I assume WB is getting some kind of a multi-million dollar advance against royalties for the use of one of its prime pieces of intellectual property.
But there’s more to it, because Warner Bros. owns a 20% stake in Eidos (for details, see this April story). So it’s more like a license to a favorite son. With the promise that if the game is successful, 20% of the profits flow right back.
And that’s not the only way Warner Bros. has a stake in the game. It has an existing deal in place with Eidos to distribute and market all of its game in North America (That’s why it’s listed as co-publisher in North America.). That means it gets a fee, and/or a cut of sales revenue, for Eidos games sold here, for its trouble.
Long story short:Warner Bros. has a lot more fingers in the “Batman: Arkham Asylum” honey pot than on a standard licensed game cialis kaufen
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